News | Eb7 Immersive | Architectural Visualisation | CGI

4D Construction animations are an excellent way to visualise and communicate complex construction projects and logistic strategies.

4D sequence animations are the ideal tool to help with work winning, promoting engineering excellence, and delivering key brand messages in a concise, visually appealing format.

We work closely with bid, design, and construction teams to understand complex engineering projects and help them present their key win themes, unique selling points, and technical strengths to a wider non-technical audience.

There are a variety of tools at our disposal to help visualise your projects, including project film footage, Timelapse, timeslice, animated sequences, specific detailed animations, animated diagrams, capability footage, and interviews with key personnel.

Full CG Exterior Animation

Full CG Interior Animation

Camera Matched and Tracked Animation

4D Construction Animation

Timelapse Sequences with Compositing

Speak to us now to find out more – phone 020 7148 6290, email info@eb7immersive.com, or use our simple contact form.

There are a number of approaches to creating a CGI – we have outlined some of our workflows below.

Full Computer Generated scene

Full Computer Generated scenes give us the greatest level of flexibility when it comes to their content, composition, and lighting. We model and texture everything including the proposed scheme, landscaping, planting, and other assets. We can place cameras anywhere in the scene allowing us to find the right composition to suit your needs. Lighting plays a critical role in image-making and having a full CG scene gives us the greatest creative freedom, from sunny daylight shots to moody dusk images we can deliver an image to meet your expectations.

CG Model with Photo Backplate

When the view from your proposed development is key a CGI using a photographic backplate is essential. We will research the location of your project, 3D model your proposed building, and its interior space, and explore the potential views from the building. Photography is critical to the success of the overall image, we ensure that we capture the panorama at the right time of day to show the view at its best. Lighting and camera settings are matched and the final render is composited with the photo backplate.

Photomontage

When visualising your proposed development within its context is critical, a photomontage is the best solution.

We will work with the development team to research and identify the potential assessment points, once agreed we photograph the existing views using a full-frame camera, ensuring the lighting is optimal for visualising the proposed building. We then camera match the real-world camera location and settings with its digital twin, the proposed building is modelled, textured, rendered, and overlaid onto the original photograph. Using masks we place the render into the scene and once correctly placed final colour corrections are made and the final image is delivered.

Speak to us now to find out more – phone 020 7148 6290, email info@eb7immersive.com, or use our simple contact form.

CGI (Computer Generated Imagery) has become increasingly popular over the years, especially in the UK where it has become a go-to tool for planning and visualisation. We believe the use of CGI images for planning has a plethora of advantages, which are summarised below.

Accurate Representation: CGI images provide an accurate representation of the proposed project, giving clients a clear understanding of what the end result will look like.
Cost-effective: CGI images are a cost-effective way of showcasing a proposed project to clients, compared to physical models which can be time-consuming and expensive.
Flexibility: With CGI, changes can be made to the design in real-time, allowing for flexibility and modifications without the need for a complete re-design.
Faster turnaround times: The use of CGI allows for faster turnaround times for project visualisation and planning, enabling quick decision-making.
Realistic Lighting and Shadows: With CGI, lighting and shadow effects can be accurately simulated, giving a realistic impression of the project’s appearance.
Better Marketing: CGI images can be used for marketing and promotional purposes, helping to generate interest in the project and attract investors.
Improved Communication: CGI images help to improve communication between project stakeholders, ensuring everyone is on the same page in terms of the design and project vision.
Improved Decision-making: CGI images help to improve decision-making by providing a clear and accurate visual representation of the proposed project.
Enhanced Collaboration: CGI images promote collaboration between project stakeholders, enabling them to work together to refine the project’s design and vision.
Reduced Risk: CGI images can help to reduce the risk of project failure or delays, as potential design flaws and issues can be identified early on and rectified before construction begins.

The use of CGI images for planning in the UK provides numerous advantages, including cost-effectiveness, flexibility, faster turnaround times, improved communication and collaboration, and reduced risk. These advantages make CGI an invaluable tool for architects, developers, and project managers, as they work to bring their visions to life.

Photogrammetry is the practice of determining the geometric properties of objects from stereo photographic images – in our case, the geometric properties of terrain, buildings and man-made features. Using high-resolution imagery and the latest Photogrammetric software and hardware allows us to capture extremely accurate, georeferenced 3D building models.

Speak to us now to find out more – phone 020 7148 6290, email info@eb7immersive.com, or use our simple contact form.

The Landscape Institute has published its Technical Guidance Note on the Visual Representation of Development Proposals in support of the Guidelines for Landscape and Visual Impact Assessment.

TGN 06/19 was published on 17th September 2019, following an extensive consultation process, to replace previous advice notes to help landscape professionals, planning officers, and other stakeholders to select types of visualisations that are appropriate to the circumstances in which they will be used. The new note provides guidance as to appropriate techniques to capture site photography and produce appropriate visualisations.The Landscape Institute notes: ‘The ability to represent the landscape or townscape that exists and any proposed changes to it is important for the landscape profession.

Visual representations or ‘visualisations’ are a good means of doing this, but they must fairly represent what people would perceive in the field. The sophistication of visualisation technique also needs to be proportionate to factors such as purpose, use, user, sensitivity of the situation and magnitude of potential effect’.

Paul Quaife, eb7’s Director – Immersive Visualisation & Virtual Reality, comments: “The new guidance note has, first the first time, recognised the emergence of new technologies such as VR (Virtual Reality) and AR (Augmented Reality) as a method of visualising development for planning. This is an important progression for the industry and we are currently reviewing the changes to ensure our methodology is all up to date.” It is the Landscape Institute’s view that the new guidance 06/19 should apply to new commissions undertaken from 17 Sep 2019 onwards, but notes that ‘a reasonable grace period will apply, and reasonable judgements should be made by practitioners over implications of the changeover’.

Speak to us now to find out more via your phone on 020 7148 6290, via email at info@eb7immersive.com, or use our simple contact form.

Commissioned to create a set of Verified Views for a prominent site on Westminster Bridge Road, eb7 immersive used their 3D experience and new offices in High Holborn to host a number of planning workshops with the development team.

Using a combination of our accurate context model, the initial design proposals and the real-time game engine we were able to visualise, assess and discuss the key views of the development site.

Camera locations were agreed during the workshop meetings which allowed our verified view team to accurately plan the site photography before leaving the office. The ability to view and discuss the merits and restrictions of each viewpoint proved to be extremely valuable, especially due to the time sensitive nature of this project.